As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. These statistics affirm that Amazon is a comprehensive traffic resource. Copyright © 2020 FinancesOnline. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). Running the numbers, Amazon has about 35% of US ecommerce. Besides, you need to leverage the available data, like the statistics we’ve compiled, and work with innovative tools to differentiate yourself in the cutthroat online eCommerce space. 43% of US consumers click on Amazon advert from the web. The company ended 2017 with about 44 percent of the market. On the other hand, 26% use smartphones, 9% use tablets, and 1% use voice assistants. However, with innovations such as Alexa and Amazon Prime Air, Amazon remains an incredible option for many vendors. Analysts at investment firms Jefferies and Goldman GS Sachs have both raised their Amazon price targets to $3,800 per share. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Interestingly, price (62%) is the biggest motivation for consumers selecting an Amazon Brand. In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. Amazon generated a total of $42.75 billion in third-party seller service revenue in 2018, dwarfing the $31.88 billion generated in 2017. The increased income from the third-party seller services doesn’t tell the whole story. In recent years, Amazon has made gigantic strides to become only the second $1 trillion business, after Apple. As a result, Amazon’s market share will increase from 37.3% in 2019 to 38.7% this year while expanding its lead over the No. Shopify, another platform for online retail, is now at an annual run-rate of $60bn of GMV, up from nothing five years ago. The size of the addressable audience is astounding. Amazon.com: Market share. The Prime subscription program is a supreme example of Amazon’s innovation prowess. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. In 2018, Amazon’s revenue grew by 31%. This is to mean, if you are pursuing eCommerce excellence, Amazon should be your benchmark. Remember that the next time you see someone claiming that AWS subsidises Amazon.). This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). Amazon is, without a doubt, the trailblazer of the eCommerce industry. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent). When it comes to checking reviews, 79% of US consumers go to Amazon. The Primary Care-Market Share Connection: How Hospitals Achieve Competitive Advantage. 68.9% of Amazon traffic comes from the US. You may also like. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. Amazon.com, Inc. Common Stock (AMZN) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. and . Learn why we say that in our analysis of Amazon's ebook market share below. To illustrate, 2015 ($107 billion), 2016 ($135 billion), 2017 ($177 billion), and 2018 ($232 billion). More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. Free delivery on millions of items with Prime. Approximately 2.5 million sellers have a product listed for sale on Amazon. That’s the highest estimate on the Street. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. Amazon won’t either. As an illustration, look at the success and growth of the Amazon Prime subscription. On the one hand, 74% buy a product online at least every few weeks. After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. Rate Amazon Kindle. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. It charges them a fee for this, and it reports the fee as revenue. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. All B2B Directory Rights Reserved. On the other hand, some of those third party products will be competing with products that are sold and priced by Amazon, and setting their own prices accordingly. Historical daily share price chart and data for Amazon since 1997 adjusted for splits. In recent years, the company has seen a monumental shift, driving the online retail industry into incredible heights. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. The company has formulated an extensive moat for itself, and its dominance in the eCommerce arena is far from waning. A cynic might say that this is a bit like deciding that Ferrari has a monopoly on Italian sports cars made by companies whose names begin with ‘F’. 3.0 out of 5 stars 2. However, unlike the other two shopping holidays, Prime Day deals are offered in a 36-hour window. Besides, in the most recent years, Amazon has recorded steady growth in net revenue. Also, as of Q1 2016, Amazon had 310 million active users. Overview. Amazon market cap as of December 18, 2020 is $1000B . As of July 2019, Amazon’s market value had reached $993 billion. Of those that click on an Amazon ad on the internet, Google contributes 76%, Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snaptchat (7%). If we want to do that for the USA, what are those numbers? Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. In addition, 74% of consumers go to Amazon when they are ready to buy a product. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. Amazon Prime is an exciting membership service that gives subscribers free two-day shipping. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. Amazon Kindle. That seems like a problem. A whopping 65% of Amazon customers use computer devices to buy products. Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. When it comes to creating innovations and programs that set the standards, Amazon has no equal. That fell to 34% in … That is, a central part of the regulatory process is ‘market definition’, and in the past the EU has defined Microsoft as having dominance of the market for ‘commercial third party PC operating systems’, and Google Play as having dominance not in ‘app stores’ but in Android app stores. Having generated $26 billion in revenue in 2018 alone, AWS is proving to be yet another dominant force unleashed by Amazon. There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. However, for brands and retailers selling on Amazon, Amazon ROI statistics provide signs of the massive benefits that lay ahead. Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. Getting down to the finer details,  electronics (44%) are the most frequently bought product on Amazon. Apple and Google are barely making a dent in Amazon’s enormous share of the home speaker market, and that trend will continue through 2021, a … Here, the disparity in market share is pronounced. First of all, Amazon’s deep expertise has been phenomenal. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Amazon US GMV plus the US physical stores (which we need to include now since we’re comparing with physical retail) was roughly $200bn. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. In 2018, 58.7 million US households had an Amazon Prime subscription. Chiefly, Amazon is a reliable resource that has evolved to become an integral component of customers’ broader shopping mindset. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. Websites Dropped. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. But if you do it right, then you focus on the market that actually matters. Amazon market cap history and chart from 2006 to 2020. Amazon still leads the way in the number one spot dominating online commerce. Amazon Usage statistics have shown that, during April 2019, Amazon had close to 2.4 billion desktop and mobile visits. Despite moderate revenue growth of 0.74 % within Media segment, Amazon com Inc improwed its market share within this segment to 57.56 %. Be nice. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. Amazon seller statistics show that there are over 6 million sellers (including inactive sellers). But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). What should we compare it to? The all-time high Amazon stock closing price was 3531.45 on September 02, 2020. This is a coherent argument, but not a complete one. Last updated 9/19/18. Walmart’s US revenue in 2018 was $318.5bn. No spam. Amazon averages a 74% share of digital transactions in the US. Amazon Kindle market share in the Datanyze Universe. providing a stark example of the kind of hurdles Amazon faces in Europe. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. Amazon's projected share of the US digital ad market: 4.1%. Surprisingly, of the total Alexa-enabled device owners, only 2% have used it for shopping. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. In total, Amazon accounts for more than 5% of the total US online and offline sales. Second question: $184bn sounds like a big number, but how does that compare to the competition? Amazon is responsible for 50% of all US eCommerce…BEEP! Walmart is a distant second … Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. However, it gives faint signs of the increased preference by eCommerce entrepreneurs to sell on this platform. Quality (23%) comes second followed by reviews (12%) and shipping (1%). Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. To reach global sales channels like the ones described above, sign up for a PublishDrive account for free. Still, if you disagree, and do think that Amazon will go much further towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. Interestingly, 26% of consumers buy the first product to appear on the Amazon search results page. Amazon statistics show that in 2018 alone, the firm gained $14.17 million in revenue from the subscription services category. In total, Amazon accounts for more than 5% of the total US online and offline sales. Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. AWS is an extremely profitable venture that is starting to imprint its dominance in the public cloud services market. Vendor. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. In regards to trend growth, both Amazon and Google have suffered from a slowdown after reaching the product maturity stage. $3,800 per share. The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). There is no doubt, Amazon market size will continue to grow. Also, as of September 2018, Amazon had 122 million desktop visits. There are many eCommerce platforms for vendors out there that can help you sell products or services online. Investors may trade in the Pre-Market (4:00-9:30 a.m. Market space Websites Added. by Marc D. Halley | Mar 9, 2007. However, if we assume the same 66% split, and switch to using the $117bn ecommerce number instead of $123bn, that means that in the USA in 2018: And also sold another $106bn for third parties. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. As of July 2019, Amazon ranked 10th in global internet traffic engagement. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. Consequently, you’ll use the insights to create befitting innovations to connect with your loyal customers and high-value prospects. Indeed, the very concept that one retail format can swallow all others seems flawed to me - department stores did not, nor supermarkets, not Walmart, which was also once the bogeyman of terrifying efficiency and growth and scale but which also somehow failed to crush all other American retailers. N/A. Matt Day. These figures will make you intimately familiar with Amazon and illuminate your path to success. 0.19%. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market … It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Giving a total US GMV in round numbers of roughly $184bn. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). 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